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Canterbury Bankstown, where interesting happens

Canterbury Bankstown, where interesting happens Residents and business leaders have helped to establish a new brand for the City of Canterbury Bankstown. No Canterbury Bankstown where interesting happens Residents and business leaders have helped to establish a new brand for the City of Canterbury Bankstown.  
Canterbury Bankstown,  Where interesting happens

​​ Residents and business leaders have helped to establish a new brand for the City of Canterbury Bankstown.

Administrator Richard Colley said more than 2,000 people helped to create the brand, which has been unveiled today, through workshops, discussions and interviews. This included residents, local community groups, businesses, sporting organisations, visitors and special interest groups.

"It’s not every day you get to stop and think about what defines you as a place and community – we know we are multiculturally diverse, and that’s very important, but what really defines us and sets us apart from other areas and the pack," Mr Colley said.

"When the opportunity came to find that out, with the creation of the City of Canterbury Bankstown, we wanted to get it right. We set out to involve the community from the outset so the outcome would be something everyone could own and be proud of. We also wanted to understand what people outside Canterbury-Bankstown think of us, so we can attract them to our many businesses, places and activities, and help grow our local economy."

On top of the workshops, discussions and interviews conducted, residents also responded to a telephone and online surveys, while around 500 Sydneysiders from outside Canterbury-Bankstown, took part in in-depth focus groups and online surveys, to gauge perceptions about the area.

What we heard:

  • We are proud of our diversity and what comes from it – it’s unique and makes for authentic experiences;
  • We are unapologetic about who we are and want to project a stronger sense of confidence; and
  • We want to move from a ‘drive through’ to a ‘drive to’ destination.

"Interestingly, we also heard, some people living in our City believe other Sydneysiders think Canterbury-Bankstown is unsafe. We found this is not the case at all," Mr Colley said.

"The research showed some Sydneysiders don’t visit Canterbury-Bankstown because they think there’s not much to do here. Well, that’s about to change!

"Our new City brand is about sharing what makes us special and uniting the two great cities of Canterbury and Bankstown. It’s much more than just a logo, it’s a whole new destination marketing approach for everyone to join in, including residents, businesses, community groups, cultural institutions, sporting groups and visitors.

"It’s based on the idea "Where Interesting Happens" and will allow us to promote our fascinating stories, unique experiences and much more.

"Residents will soon start noticing the new brand appearing in Canterbury-Bankstown from this week and I encourage them to keep a lookout for lots of upcoming opportunities to take part in, including events, experiences and partnerships."

Steve Facer, Chief Executive Officer of Padstow-based manufacturer, Chess Engineering, who’s been involved in the community consultation process, has welcomed the brand.

"Council's methodical process captured an honest and real feel of locals and non-residents. They were unafraid to face whatever realities may present themselves and then have the courage to address them in an open-faced and positive way," Mr Facer said.

"The new direction seems highly inclusive. It already has, and will continue to generate energy for a ‘can do’ area that may now start to evolve at an ever increasing rate. I loved the bold simplicity of the package."


 16/06/2017 4:49 PM