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Businesses and local community groups are encouraged to use Canterbury-Bankstown’s new ‘City brand’, following its successful launch in April.
Administrator, Richard Colley, said it was an exciting time for the community, who helped establish the place brand.
“More than 2,000 locals took part in workshops, discussions, surveys and interviews to help define our City, so it’s momentous they now get to use this brand for their own purpose and proudly associate their venture with Canterbury-Bankstown,” he said.
“We set out to involve the community from the outset so the outcome would be something everyone could own and be proud of.
“It’s a tremendous opportunity for more than 20,000 of our local businesses and hundreds of community groups to identify themselves as part of the community, and draw attention to all the interesting products and services they have to offer our locals and visitors.
“This step is about sharing what makes us interesting and is a whole new approach to destination marketing.”
The brand can be easily accessed online, where brand guidelines can be downloaded with a click of a button.
“The best part about our brand is the versatility,” Mr Colley said.
“All you have to do is apply online by filling out a form and within five business days, you will be granted access.
“The guidelines will explain all you need to know about Canterbury-Bankstown’s ‘Where Interesting Happens’ brand and will give you access to a variety of resources that you can integrate into your own marketing and communication activities.”
Some of the resources include business card, letterhead, email signature, ad and logo templates.
Founder and president of Bankstown’s Metta Centre, Tina Ng, was looking forward to aligning the non-profit organisation with Canterbury-Bankstown.
“The use of the brand affirms Metta Centre’s commitment to serve the Canterbury-Bankstown residents in promoting individual wellbeing and community harmony,” Ms Ng said.
The centre, which focuses on promoting mental, physical and spiritual wellbeing through meditation, yoga, public talks, retreats and workshops, will begin using the brand as it’s rolled out.
“We intend to include the City brand in our upcoming marketing campaign to share the message of who we are, what we do and how we’re proud to be part of the Canterbury-Bankstown community.”
Ms Ng, who is also the principal solicitor for Metta Legal, said she would also adopt the brand to use in her own firm.
For those interested, the brand and legal guidelines can be accessed and download via cb.city/citybrand
27/03/2018 9:13 AM