Download our City Brand

Download our City Brand
Get involved. Fly the flag of our City. Become a Brand Champion today!  

​​Get involved. Fly the flag of our City. Become a Brand Champion today!

 

Following the amalgamation of two council areas, City of Canterbury Bankstown, as part of its rebranding, extended this to a City Brand for the community to own and use.

To make our City Brand a successful one, we need your help to grow it. Every local business that jumps on board is helping to further strengthen the brand and contribute to sharing what great things our City has to offer.

What is the City brand?

Put simply, it is a logo which defines and represents our City, which you are encouraged to download and use alongside your own brand. The brand is based on the idea of "Where Interesting Happens".

How do I get on board?

To take advantage of this offer and fly the flag of the City, apply by clicking on the link below:

Alternatively, you can download and complete the following form:

City Brand application form

Submit completed forms:

In person:  At the Canterbury-Bankstown Business Advisory Service, Ground Floor, Bankstown Civic Tower, 66-72 Rickard Road, Bankstown

Via email: Scan and email the completed form to citybrand@cbcity.nsw.gov.au

Within five business days of us receiving your application, you will be sent an email which will contain links to download all you need to get creative. Add the City Brand to your stationery (we've made it simple and provided you with templates), stick it on your website and include the hashtag #whereinterestinghappens on your social media posts.

The more businesses we get on board, the more recognised the brand becomes. The more popular the brand becomes, the stronger a marketing tool it is!

City Brand collateral 

To help you embrace the brand, we have developed a suite of downloadable templates which will be sent to you upon processing your application.

We also have free brand kits available, which include a branded tote bag, information booklet, window decals, notepad and pen. If you would like a free kit, please contact the Canterbury-Bankstown Advisory Service Centre on 9707 9228 or email citybrand@cbcity.nsw.gov.au

There are many ways to adopt and apply the City Brand mark. There's the obvious examples; use the logo on your email, social media, website, stationery etc, but then there are the more 'outside the box' ideas. For example,  your cafe's takeaway cups, promotional merchandise, uniforms and sporting team's jerseys – the possibilities are endless!

For further information, download the City Brand Info Booklet. It contains lots of information about how and why you should join and also answers Frequently Asked Questions.

To review some rules around the use the brand, please read the City Brand Guidelines and Terms of Use.

Why your business should join 

  • It is a way for us all to connect with each other and collectively promote all of the great things our City is made up of
  • The more businesses we get on board, the more successful the brand becomes
  • The City Brand is a strong marketing tool alongside your own brand that may create business opportunities
  • Implementation of the City Brand into your business collateral will ensure you are seen as a business leader in your community
  • The City will become a strong, attractive destination where the community will want to work, invest and play
Please note: If you are a Canterbury-Bankstown Business Advisory Service member, you should have already received an email inviting you to advantage of the FREE City Brand available to you.      ​